Our Process

Growing and Scaling Amazon Brands

At AMZ Acsellerate, we don’t just manage accounts—we grow and scale them with a data-driven approach. Our process begins with a meticulous review of your account’s history to identify opportunities for improvement and a clear path forward. Below, we outline our step-by-step process, designed to maximize your brand’s revenue while reducing TACOS (Total Advertising Cost of Sales). Each step reflects the core differentiators that set AMZ Acsellerate apart: our attention to detail, strategic insight, and commitment to delivering measurable results.

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Why Choose AMZ Acsellerate for Full Store Management?

STEP 01

Full Account Audit

We start with an in-depth audit to fully understand the current state of your Amazon Seller Account. This includes:

  • • Category Competition Analysis: Evaluating the competitive landscape in your niche to identify trends and opportunities.
  • • ASIN Catalog Review Analyzing your product catalog to assess ASIN structure, search term performance, and ranking status.
  • • Advertising Strategy Audit Reviewing your campaign structures, past advertising strategies, and key performance metrics to determine what has worked—and what hasn’t.
  • • Performance Documentation: Documenting past winners and losers to guide our strategy with insights rooted in data.

This comprehensive audit allows us to build a foundation for scalable growth.

STEP 02

Strategy Development

Once the audit is complete, we create a tailored strategy designed to scale your brand. Success on Amazon requires a balance of organic and paid traffic growth, driven by the formula: Traffic x Conversions x AOV = Revenue
Our strategy includes:

  • • Organic Rank Optimization: Targeting top-performing search terms to boost visibility and rank organically.
  • • Advertising Campaign Optimization: Developing a comprehensive plan to improve PPC KPIs, such as ACoS (Advertising Cost of Sales) and conversion rates.

Our dual-focus approach ensures that your brand’s growth is not dependent solely on PPC.

STEP 03

Strategy Presentation & Implementation

We present our strategy with detailed action plans, budget recommendations, and KPI targets. Once approved, we handle the execution:

  • • Campaign Restructuring: Rebuilding or fine-tuning advertising campaigns to maximize efficiency.
  • • Listing Optimization: Enhancing product listings to increase on-page rank and conversions, using proven tactics and cutting-edge tools.
  • • Continuous Scaling Every action we take is aimed at reducing ACoS, improving Best Seller Rank (BSR), and increasing overall profitability.

Our experienced team and advanced systems do the heavy lifting, ensuring seamless implementation of the agreed strategy.

STEP 04

Weekly Reporting

Transparency is key. We provide:

  • • Custom Dashboards: Real-time access to updates and reports with metrics such as PPC spend, PPC sales, organic sales, conversion rate, click-through rate, profits, and cost per acquisition.
  • • Weekly Summaries: Consolidated reports that track progress toward achieving your KPI objectives.

Our reporting ensures you always know where your account stands and how our actions are driving results.

STEP 05

Constant Communication

We believe in true partnership. During onboarding, we establish a dedicated Slack channel for direct, daily communication. This allows:

  • • Real-Time Collaboration: You can consult with team members handling your account and provide input on advertising or listing decisions.
  • • Goal Alignment: We ensure our efforts always align with your business objectives.

At AMZ Acsellerate, our team becomes an extension of your team.

STEP 06

Ongoing Optimization

Amazon is ever-changing, and so is our approach. We continually:

  • • Test and Tweak Campaigns: Using advanced analytics and proprietary tools to refine your ad performance.
  • • Iterate for Growth: Even when campaigns are performing well, we push for further improvement to stay ahead in the marketplace.
  • • Adjust and Adapt to Amazon Updates: Leveraging our expertise to pivot strategies as needed in response to algorithm changes and market trends.

Our ongoing optimization ensures your account evolves with Amazon’s dynamic environment, keeping you competitive and profitable.

Why Choose AMZ Acsellerate?

Our meticulous auditing process, holistic strategies, and commitment to constant communication and optimization are what set us apart. We focus on reducing TACOS, increasing revenue, and helping your brand scale sustainably, so you can dominate the Amazon marketplace with confidence.

Ready to scale your brand?

Let’s get started.

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